Product Marketing

As a product marketer for B2B, B2G and B2B2C SaaS companies (including an early-stage startup), my specialties include:

• Go-to-market strategy

• Competitive analysis

• Market research

• Sales and Customer Success enablent

• Product launches and feature releases

• Technical documentation

• Product strategy and product-market fit assessment

• Product demo videos (see below)

I have a strong foundation in copywriting, technical writing, content, inbound and outbound marketing tactics, and cross-functional collaboration. I most often collaborate across Product, Sales, Marketing, Customer Success, RevOps, and Data Science. I also enjoy public speaking and have experience speaking at conferences and events, as well as presenting to executives.

STRATEGIC PLANNING

Customer-facing product demo video focused on software product’s strategic planning use case

GRANT FUNDING

Customer-facing product demo video focused on software product’s grant funding use case

AFFORDABLE HOUSING

Customer-facing product demo video focused on software product’s affordable housing use case